The origin story | The Scottish history behind Seta

When people mention Scotland, the picture that comes to mind is not only the magnificent plateau, the lake castle, but also the iconic red lattice cape-Seta. This traditional dress derived from the highland tribal culture is not only a functional coat against the cold, but also an identity.

As early as the 18th century, each family had its own Tartan pattern, which was like a walking family tree, recording blood relationship and glory years. Despite the baptism of war and policy bans, Seta never withdrew from the stage of history, and ushered in the opportunity of revival in the Victorian era of the 19th century, becoming an important symbol of national pride.

Ingenuity | Unique Language of Hand-Weaving Skills and Fabric Patterns

What really moves people's hearts is the delicate soul hidden in every inch of fabric. The authentic Seta is made of wool and is repeatedly interwoven on an ancient loom to form contrasting color blocks, each with a specific meaning in the direction of the lines.

for example, royal blue represents noble dignity; dark green symbolizes the gift of the land... these carefully preserved original color matching principles still guide the new generation of producers to continue the traditional techniques of the century, while respecting the past and constantly innovating forms of expression.

Design charm through time and space | From battlefield cloak to urban trend symbol

With the passage of time, the heavy cloak that was once only used to shield soldiers from the wind and rain has transformed into a hot cross-border star item in mainstream fashion circles. There is no shortage of light and improved versions of major fashion weeks that have been re-deconstructed with modern tailoring techniques.

whether it is a mix-and-match suit suit to attend business meetings, or a casual street look made with jeans sneaker, or a full set of original reengravings to participate in wedding ceremonies and other solemn ceremonies, the wearer's distinctive aesthetic taste and cultural heritage can be displayed with ease.

Wearing Guide | Mastering Contemporary Deduction to Reveal Tradition

Do you want to dress this exotic costume just right without being obtrusive? It's not that hard! Try to use it as a wrap coat with a belt across the shoulder, and a pair of Chelsea boots will be enough to attract eyes but not make public.

if you prefer minimalist style, you can only choose some accessories for embellishment. for example, a mini skirt with the size of a small square is tied to the long dress as a waist decoration, which immediately adds a unique temperament of unruly wildness and aristocratic flavor.

Cultural Business Card | Seta's Expansion of Influence in a Global Perspective

Today, the phrase "put on your tribe" has transcended national boundaries and is driving a cultural wave back to its roots around the world. Whether it is playing the role of a heroic knight in a Hollywood blockbuster, or among the people who take the initiative to choose local costumes when participating in various folk cultural festivals, you can always see this familiar and unfamiliar figure shuttling through it.

Many countries and regions have also begun to learn from such successful cases to develop commemorative clothing series with their own regional characteristics, which has strengthened the awareness of cultural heritage protection worldwide as never before, and also allowed the ancient Scottish wisdom to continue to spread and bloom New brilliance.